My Experience
With over 15 years of experience as a business owner, I’ve learned firsthand the challenges of scaling without sacrificing what matters most. After building and growing my own business, I discovered a passion for helping other entrepreneurs streamline their operations and create sustainable growth. Through the Legacy Builders Society, I guide solopreneurs, consultants, and small business owners in developing scalable systems that simplify their business and allow them to achieve long-term success—without the overwhelm.
Living and Working Remotely
I’ve always believed in living life on my own terms, which is why I run my business remotely while traveling full-time in an RV with my husband. This lifestyle allows me the freedom to experience new places, meet incredible people, and enjoy life outside the traditional office setting. I’ve built a business that supports my lifestyle, and I’m passionate about helping other entrepreneurs create the same kind of freedom—whether that’s more time with family, the ability to travel, or simply reclaiming their day-to-day.
What I Believe
At the heart of everything I do are my core values: freedom, authenticity, and simplicity. I believe that business should support your life, not take it over. I’m committed to helping entrepreneurs build businesses that align with who they are, without compromising their values or time. My approach is centered on creating genuine connections, offering practical solutions, and empowering others to scale in a way that feels right for them. For me, success is not just about growth; it’s about creating a life and business that feels meaningful and fulfilling.
Don't Take My Word
Hear from a few of my happy clients
ELLEN CHAO
If anyone is on the fence about signing up for Dr. Gena's course, I would definitely recommend registering. It is well worth the investment and will exceed your expectations. Dr. Gena is so warm and personable, and cares about each student's learning. You will get access to great videos and handouts that she drips out throughout the course, and you will get all of your questions answered. She provides the nuts and bolts of every aspect of rolling out a course, and provides access to a library full of resourceful information. I've learned so much beyond setting up a class because Gena is a great teacher and mentor who has given some helpful business advice along the way. Throughout this course, I learned about technology tools to make my practice more efficient and added bling to my marketing presence online. As a solo-preneur and IEC of 6 years, I am so happy I met Gena. Her teachings allowed me to expand my business and my reach to more clients than I imagined, and she's helped me to address my long waitlist by adding incremental capacity efficiently. Also, I'm so pleased that the cherry on top is that I met some wonderful classmates and am now part of an amazing supportive community. This class was invaluable in so many ways, you don't want to miss out!
KATHERINE O'Brien
I've been mentored by several marketing experts over the years. Adapting their advice to the world of an IEC has been extremely difficult. Gena Lester has successfully mastered the best marketing strategies and techniques and targeted them to our industry. She is also truly cares for her students. She invests in us so, together, we can all serve more students and their families more effectively. Be ready to transform your practice - Dr. Gena will walk you through each step and powerfully get you moving on the path to your goals!
Arlette Bolduc
Working with Gena literally changed my life!
She is so patient, so kind and so giving - and incredibly encouraging and inspirational.
I learned so much from her, and continue to learn from Gena to this day!
I have amazed myself because of her help and guidance.
I cannot recommend her any more highly
FIND GENA HERE
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